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Enhanced Mobile Platform for Retailer Engagement and Bulk Purchasing in Latin America
  1. case
  2. Enhanced Mobile Platform for Retailer Engagement and Bulk Purchasing in Latin America

Enhanced Mobile Platform for Retailer Engagement and Bulk Purchasing in Latin America

nan-labs.com
Retail
Consumer products & services

Identifying Challenges Faced by Regional Retailers in Accessing Deals and Streamlining Operations

Small store owners across regions lack efficient access to competitive offers, community communication channels, and reliable logistics information. Current manual and disconnected processes hinder growth, reduce customer engagement, and limit their ability to compete effectively in the local markets.

About the Client

A small to medium-sized retail chain seeking to empower local store owners with digital tools for better offers, community engagement, and logistics management.

Goals for Developing a Robust Retailer Mobile Application

  • Enable store owners to access personalized and categorized promotional offers via a dedicated mobile app.
  • Integrate social media login options to facilitate quick onboarding and sharing of deals.
  • Implement features for community engagement, including user comments and questions on offers.
  • Incorporate geolocation services for accurate delivery address management using map integrations.
  • Develop tracking and feedback mechanisms for orders and deliveries to enhance operational transparency.
  • Incorporate advanced analytics for anonymized user behavior tracking to enable tailored marketing strategies.
  • Design a scalable, maintainable architecture utilizing best practices like MVP + Service patterns.
  • Create a highly customized native Android UI with bespoke components to ensure an intuitive user experience.

Core Functionalities and Features for the Retailer Engagement App

  • Social media login & registration for quick onboarding
  • Initial preferences setup and profile personalization based on user-selected categories
  • Personalized and filtered offers feed aligned with user interests
  • Comment and Q&A feature on offers to foster community and communication with support
  • Social sharing capabilities to promote deals via social networks
  • Google Maps integration for precise geolocation and delivery address input
  • Order and delivery tracking widget with user feedback channel
  • Analytics integration for anonymized user behavior tracking and insights

Architectural and Technological Guidelines for App Development

Native Android development with MVP + Service architecture
Implementation of scalable and maintainable code libraries
Integration with Google Analytics for behavioral tracking
Use of dependency injection frameworks and asynchronous handling libraries

External Systems and Services Integration Specifications

  • Social media platforms for login and sharing (Facebook, Google, etc.)
  • Google Maps API for address geolocation
  • Internal backend systems for offer management and order processing
  • Analytics platforms for user behavior insights

Performance, Security, and Scalability Criteria

  • Application must support scalable growth to accommodate increasing user base
  • Ensure low latency and smooth user experience
  • Implement secure authentication and data handling protocols
  • Maintain high availability and fault tolerance

Projected Business Benefits and Success Metrics

The new mobile app aims to increase retailer engagement and deal uptake by providing personalized offers, community features, and efficient logistics integration. Expected outcomes include improved operational transparency, higher frequency of bulk purchases, enhanced customer loyalty, and valuable insights through advanced analytics, ultimately driving increased revenue and competitive advantage for the client.

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Untitled Case