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Enhanced Event Automation Platform with Expanded Integrations and AI Capabilities

eleks.com

Information technology

Advertising & marketing

Business services

Media

Telecommunications

Limited Scalability and Integration Capabilities

Doo's existing event automation platform, while successful, requires enhancement to support increasing event scale, integrate with a wider range of third-party systems, and leverage AI for personalized attendee experiences. There's a need to streamline the event attendee journey end-to-end and optimize event ROI.

About the Client

Doo GmbH is a German technology company providing a whitelabel modular SaaS platform for automating corporate events, trade fairs, and conferences. They offer an integrated solution combining CRM, ticketing, website building, and analytics functionalities.

Project Objectives

Enhance platform scalability to support events with over 50,000 attendees.
Expand integration capabilities with popular CRM, marketing automation, and analytics platforms.
Implement AI-powered features for personalized attendee experiences (e.g., recommended sessions, tailored content).
Improve reporting and analytics capabilities to provide deeper event insights.
Maintain and strengthen platform security and reliability.

Functional Requirements

Advanced registration and ticketing with customizable forms and mobile ticketing.
Marketing automation features (email campaigns, SMS integration).
Personalized attendee journey management with AI recommendations.
Real-time analytics and reporting with customizable dashboards.
Integration with CRM, marketing automation, and analytics platforms.
Secure payment processing and invoicing.
Drag-and-drop website/landing page builder.
Event app functionality.

Preferred Technologies

AWS (CloudWatch, CloudTrail, Identity and Access Management, AWS Certificate Manager, Key Management Service, AWS Security Hub)

No-code/low-code integration platforms

Responsive design frameworks

Integrations Required

Salesforce
Marketo
Google Analytics
Microsoft Dynamics 365
Various CMS platforms (e.g., WordPress, Drupal)
Payment gateways (e.g., Stripe, PayPal)

Key Non-Functional Requirements

High scalability to handle large events.
High availability and reliability.
Robust security to protect attendee data.
Performance optimization for fast response times.
Compliance with GDPR and other data privacy regulations.

Estimated Business Impact

Successful completion of this project will enable Doo to attract and retain more enterprise clients, increase event ROI for their customers, and solidify its position as a leading event automation platform. The enhanced platform will provide a competitive advantage through AI-powered personalization and streamlined workflows.