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The BBFC's previous digital platforms were fragmented, lacked a consistent brand identity reflecting their recent rebrand, and offered a suboptimal user experience. This resulted in a high bounce rate, low session durations, and limited engagement with educational resources, hindering their ability to serve as the go-to source for classification information in the UK.
The BBFC is the UK's independent body responsible for classifying films, video, and online content to provide age ratings for consumers.
This project is expected to significantly improve user engagement with the BBFC's services, solidify its position as the leading authority on film and video classification in the UK, and enhance its ability to reach and inform diverse audiences. The anticipated reduction in bounce rate and increase in session duration demonstrate the potential for increased user satisfaction and platform effectiveness.