Enhanced Digital Experience and User Engagement Platform for Cultural Heritage Institution

A renowned cultural organization faces difficulties in delivering an engaging, personality-rich digital presence. Its existing website has limited content circulation and lacks interactive elements that mirror the surprise and discovery of onsite visits, thereby limiting visitor engagement and awareness of its exhibits and educational offerings.

A large, well-established cultural institution seeking to modernize and personalize its digital presence to better connect with visitors and promote its exhibits and educational programs.

• Redesign the digital platform to increase content accessibility and circulation among users.
• Incorporate engaging, unexpected interactive elements to enhance user experience and emulate the onsite visit excitement.
• Improve online engagement metrics, aiming for increased site visits, longer session durations, and higher user satisfaction.
• Establish a scalable and flexible content management structure to support ongoing updates and personalized experiences.

• Content Organization Module: Enables intuitive grouping and navigation of multimedia and textual content.
• Interactive Surprise Elements: Integrates dynamic and unexpected UI components to enhance user delight.
• Social Sharing Integration: Facilitates easy sharing of content on social networks to increase outreach.
• Consent and Cookies Management System: Tracks user preferences regarding privacy and analytics, ensuring compliance and personalized experience.
• Embedded Video Interaction Capabilities: Supports integration and tracking of embedded multimedia content, including YouTube videos.
• Analytics and Behavior Tracking: Implements tools for monitoring user interactions, bounce rates, and engagement metrics to refine content strategies.

• Social media sharing APIs
• Third-party analytics platforms
• Video hosting and tracking services (e.g., YouTube embedded videos)
• Cookie consent management tools

• Scalability to support increased media content and user traffic
• Responsive and mobile-optimized interface
• Robust security to protect user data and privacy preferences
• High performance with minimal load times
• Accessibility compliance to cater to diverse user groups

The project aims to significantly enhance user engagement metrics, including increased site visits and session durations, resulting in greater awareness of the organization's exhibits and programs. By fostering a more personalized and interactive digital environment, the organization expects to strengthen its digital community, improve visitor satisfaction, and expand its outreach efforts efficiently.