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Enhanced Data Visualization and User Experience for Educational Platform
  1. case
  2. Enhanced Data Visualization and User Experience for Educational Platform

Enhanced Data Visualization and User Experience for Educational Platform

instinctools.com
Education

Identifying Challenges in Data-Driven User Engagement and Platform Usability

The client faces difficulties in effectively visualizing complex admission data and providing an intuitive user experience, leading to lower user engagement and limited insights into key performance metrics. They require enhanced visual analytics and UX improvements to attract and retain students, especially during critical application processes.

About the Client

A rapidly growing educational technology startup aiming to improve user engagement and data insights through advanced visualization and streamlined UX features.

Objectives for Improving Platform Engagement and Data Insights

  • Develop advanced visualizations to illustrate relationships between admission success factors such as test results, application essay complexity, and chosen majors.
  • Implement a dynamic, multi-step user form completion process to simplify application procedures.
  • Enable automatic data population in forms through integration with existing document processing systems (e.g., PDF applications).
  • Increase platform usage by enhancing usability and providing meaningful visual insights, aiming for a measurable boost in new user registrations.

Core Functional Capabilities Needed for the Educational Platform

  • Interactive and adaptive data visualization components (e.g., complex charts showing relationships between admission variables) using modern JavaScript libraries.
  • Multi-step, guided form wizard for user applications with real-time validation and progress tracking.
  • Automated form filling by extracting data from PDF application files and pre-populating relevant fields.
  • Lemmatization and text analysis features to calculate unique words in application essays and other textual inputs, supporting in-depth data analysis.

Recommended Technologies and Architectural Approach for the Platform

JavaScript visualization libraries such as D3.js
PHP with lemmatization libraries (e.g., phpMorphy) for text processing
Responsive front-end frameworks for adaptive UI
Backend with PHP, MySQL for data management

External Systems and Data Sources Integration Needs

  • PDF document processing systems for automatic form data extraction
  • Existing database systems storing applicant data and application status

Performance, Security, and Usability Considerations

  • System must support high concurrency with fast response times for interactive visualizations, targeting sub-second load times.
  • Ensure data security and user privacy compliance, especially for sensitive applicant information.
  • Responsive design to ensure usability across various devices and screen sizes.

Projected Business Benefits of the Platform Enhancement

The platform improvements are expected to significantly boost user engagement, with a targeted 11% increase in new registered users, by providing richer data insights and a more intuitive UX. Additionally, enhanced visualization features will facilitate better decision-making for prospective students and administrative staff.

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