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Enhanced Data & Analytics Platform for Global Pharmaceutical Business Growth
  1. case
  2. Enhanced Data & Analytics Platform for Global Pharmaceutical Business Growth

Enhanced Data & Analytics Platform for Global Pharmaceutical Business Growth

globaldev.tech
Medical

Identifying Data Management and Analytics Challenges in a Global Pharma Organization

A global pharmaceutical company faces challenges in managing and utilizing vast volumes of data across multiple regions and product lines. The organization requires scalable data management solutions and advanced analytics capabilities to identify growth opportunities, optimize operations, and improve decision-making processes as their business expands internationally.

About the Client

A large-scale pharmaceutical enterprise operating across multiple regions, managing a diverse portfolio of prescription, generic, specialty, and OTC medicines, seeking to leverage data analytics for strategic growth.

Key Goals for Developing a Robust Data and Analytics Ecosystem

  • Expand data engineering and business intelligence capacity to support a growing portfolio of approximately 3,500 products.
  • Implement scalable, industry-leading data analytics solutions to facilitate strategic decision-making.
  • Enhance data integration, management, and visualization capabilities across various regions and departments.
  • Develop a comprehensive internal analytics dashboard to monitor operational KPIs, sales performance, and market trends.
  • Support the organization’s goal to become a data-driven enterprise for improved growth and competitiveness.

Core Functional System Capabilities for Pharmaceutical Data Analytics

  • Data ingestion pipelines capable of handling large, multi-source datasets across global markets.
  • A centralized data warehouse or data lake to store structured and unstructured data securely and efficiently.
  • Custom portals or dashboards for various stakeholders, including sales teams, research units, and regulatory bodies, enabling role-based access.
  • Advanced data analytics modules for trend analysis, forecasting, and decision support.
  • Integration capabilities with external systems such as CRM, ERP, and market data providers for real-time insights.
  • User-friendly visualization tools to monitor KPIs and operational metrics effectively.

Preferred Technologies and Architectural Approaches for Data Platform

Industry-leading data engineering tools for scalable pipeline development
Business intelligence and visualization platforms for dynamic dashboards
Cloud-based infrastructure to support scalability and remote access
Data lake or warehouse architectures optimized for pharmaceutical data complexity

External System and Data Source Integrations

  • Customer Relationship Management (CRM) systems
  • Enterprise Resource Planning (ERP) systems
  • Market and sales data providers
  • Internal operational data sources

Critical Non-Functional Requirements for Platform Reliability

  • Scalability to support increasing data volumes as business expands
  • High performance with minimal latency for real-time analytics
  • Robust security measures to ensure data privacy and compliance with industry regulations
  • High availability and disaster recovery capabilities

Business Impact and Strategic Benefits of the Data & Analytics Platform

The implementation of a comprehensive data and analytics platform is expected to significantly enhance decision-making processes, supporting the organization’s growth objectives. Targeted results include improved operational efficiency, enhanced market insights, and increased revenue opportunities, leveraging the capacity to handle the expanding product portfolio and global market presence effectively.

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