The client’s existing online KYC (Know Your Customer) workflow suffers from high abandonment rates and frequent technical support requests due to a complex, lengthy form process, poor user guidance, insufficient status tracking, and a stressful user experience, leading to decreased onboarding success and customer satisfaction.
A mid-sized bank or financial institution seeking to optimize its digital onboarding process to reduce user abandonment and support inquiries.
By redesigning the onboarding workflow with improved usability, transparent progress tracking, and streamlined data collection, the project aims to boost task success rates by approximately 33%, decrease abandonment rates by around 39%, and reduce support inquiries. These improvements will enhance overall user satisfaction and operational efficiency, leading to increased customer acquisition and retention in the financial services sector.