Enhanced Custom Nutrition Platform for Pet Food Industry

The company faces increasing demand from customers for nutritious, customized pet food options but struggles to efficiently scale its existing platform. Inconsistent user experience, slow label generation, limited automation, and lack of integrated microservices hinder rapid growth and market competitiveness amidst rising industry entrants.

A fast-growing online pet food company specializing in personalized diets for dogs, aiming to scale its platform and improve customer experience.

• Improve user interface for enhanced customer personalization and experience.
• Implement automated label, QR code, and barcode generation to expedite purchase process.
• Develop microservices from the ground up to modularize catalog management, order prioritization, and billing.
• Increase system scalability and reliability to support exponential growth in order volume.
• Embed automated build testing and monitoring tools to facilitate continuous deployment and performance visibility.
• Enable delivery of millions of meal orders monthly across multiple regions, supporting rapid business expansion.

• Enhanced admin interface for managing personalized recipes based on pet’s age, breed, health history, and flavor preferences.
• Automated label creation with printable QR codes and barcodes for each product to streamline identification and purchasing.
• Microservices architecture supporting catalog management, order prioritization, and billing functionalities.
• Integration of order tracking, management, and payment processing modules.
• Automated testing pipeline for code quality assurance.
• Monitoring services for app performance and system health visibility.

• Label printing systems for generating QR codes and barcodes
• Payment gateways for order transactions
• Inventory management systems
• Monitoring and alerting tools

• Scalability to support processing over 15 million meals per month across multiple regions.
• High system availability with minimal downtime.
• Automated build and deployment processes to support continuous delivery.
• Robust security protocols to protect customer data and payment information.
• Performance metrics ensuring responsive interfaces and fast processing times.

The new platform aims to significantly increase order volume and market reach, enabling the company to deliver over 15 million pet meals per month across multiple countries — representing a substantial growth from previous figures and solidifying its competitive position through scalable, personalized service delivery.