The client faces difficulties maintaining a modern, stylish online presence that meets the needs of both customers and tailors. The existing platform lacks advanced measurement input options, a streamlined product customization process, and flexible integration with production systems. Additionally, the current UI design is outdated, and the site does not support dynamic customization workflows or a straightforward way for tailors to manage complex orders, leading to inefficiencies and suboptimal customer experience.
A mid-sized retail company specializing in made-to-measure clothing, offering custom apparel for professional, casual, formal, and outerwear categories with physical showrooms and a bespoke tailoring process.
The new platform aims to enhance the customer and tailor experience through a modern, easy-to-use interface and comprehensive customization tools. Expected outcomes include a significant reduction in order processing time, improved customer satisfaction, and increased order accuracy. The system’s integration with manufacturing processes is projected to streamline operations, reduce errors, and enable scalable growth. Overall, the project is expected to increase online conversion rates and customer retention, supporting business growth objectives.