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Enhanced Custom Clothing Platform with Advanced Measurement and Customization Features
  1. case
  2. Enhanced Custom Clothing Platform with Advanced Measurement and Customization Features

Enhanced Custom Clothing Platform with Advanced Measurement and Customization Features

gearheart
Retail
Manufacturing
Consumer products & services

Identified Challenges in Custom Clothing E-Commerce and In-Store Experience

The client faces difficulties maintaining a modern, stylish online presence that meets the needs of both customers and tailors. The existing platform lacks advanced measurement input options, a streamlined product customization process, and flexible integration with production systems. Additionally, the current UI design is outdated, and the site does not support dynamic customization workflows or a straightforward way for tailors to manage complex orders, leading to inefficiencies and suboptimal customer experience.

About the Client

A mid-sized retail company specializing in made-to-measure clothing, offering custom apparel for professional, casual, formal, and outerwear categories with physical showrooms and a bespoke tailoring process.

Goals for Developing a Next-Generation Custom Clothing System

  • Redesign and modernize the web application to create a stylish, user-friendly interface that appeals to both customers and professional tailors.
  • Implement an expanded measurements interface supporting multiple modes: fully custom measurements, standard size selections with adjustments, and past order-based modifications.
  • Enhance the product customization workflow to be minimalistic for customers yet feature-rich for tailors, with an extended options set for each product category.
  • Extend the order creation process to incorporate detailed measurements, allowances, and fit preferences, enabling precise customization.
  • Integrate a payment system capable of handling multiple payment methods efficiently.
  • Develop a content management interface for quick and easy layout editing of landing pages to maintain branding consistency.
  • Ensure synchronization between the platform and external manufacturing/ERP systems to streamline order processing and production updates.
  • Improve overall platform performance, security, and scalability to support increasing order volume and user base.

Core Functionalities and Features of the Custom Clothing Platform

  • Responsive, stylish frontend UI with minimalistic design supporting both desktop and mobile devices.
  • User authentication and role management for customers and tailors.
  • Customer profile management and order history tracking.
  • Product customization wizard with extended options for all clothing types.
  • Measurement input interface supporting three modes: fully custom, standard sizes with adjustments, and past orders-based modifications.
  • Allowance and fit adjustment tools to refine measurements and preferences.
  • Order management module to track order status, modifications, and synchronization with external production systems.
  • Secure payment processing integrations supporting multiple payment methods.
  • Landing page editor to facilitate dynamic layout updates by non-technical staff.
  • Data synchronization layer integrating with external ERP/Factory systems (e.g., via API) to automate order flow and status updates.

Preferred Technologies and Architectural Approach

Frontend: Angular (latest stable version, ideally Angular 12+)
Backend: Django with Python for robust API development
Database: PostgreSQL for reliable data storage
State Management: NGRX or equivalent for frontend state control
Styling: Sass for CSS preprocessing
APIs: REST or GraphQL for external system integrations

Essential System Integrations

  • Manufacturing/ERP systems via API for order status updates and production coordination
  • Payment gateways for secure transaction processing
  • Content management systems or custom landing page editor
  • Customer relationship management systems (if applicable)

Key Non-Functional Requirements to Ensure Platform Success

  • Scalability to support increasing user base and order volume, targeting at least 1000 concurrent users
  • Performance optimizations to ensure page load times under 3 seconds
  • Secure handling of personal and payment data, complying with PCI DSS and GDPR standards
  • Responsive design for seamless mobile and desktop experiences
  • Maintainability and extensibility to accommodate future feature additions

Anticipated Business Benefits and Performance Improvements

The new platform aims to enhance the customer and tailor experience through a modern, easy-to-use interface and comprehensive customization tools. Expected outcomes include a significant reduction in order processing time, improved customer satisfaction, and increased order accuracy. The system’s integration with manufacturing processes is projected to streamline operations, reduce errors, and enable scalable growth. Overall, the project is expected to increase online conversion rates and customer retention, supporting business growth objectives.

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