Automated Product Launch and Ranking Optimization Platform for Ecommerce Marketplaces

Ecommerce marketplace sellers and agencies face increasing competition, making new product launches and ranking improvements complex and time-consuming when relying on manual processes. They often depend on extensive spreadsheets and manual data entry, hindering rapid campaign setup and optimization. Additionally, achieving high SEO rankings, sales velocity, and consistent organic growth without initial reviews remains a significant challenge, especially for new products with limited visibility.

A mid-sized agency specializing in marketplace sales strategies, managing numerous client campaigns across platforms like Amazon, with a focus on automating promotion workflows and improving product visibility.

• Develop an integrated platform to automate the creation and management of product launch campaigns across multiple marketplaces.
• Enable users to input all necessary campaign parameters via user-friendly forms, reducing manual data processing.
• Implement sophisticated campaign configuration logic to support complex promotion scenarios, including SEO optimization, discount strategies, and timing schedules.
• Provide features for tracking and visualizing campaign performance, including ranking and sales metrics, to inform ongoing tactics.
• Ensure scalability to support hundreds of promotion scenarios with dynamic data visualization and third-party integrations.
• Achieve improved sales velocity and organic ranking results comparable to or exceeding manually managed campaigns, targeting increased sales and ranking performance.

• User registration and profile setup with campaign initiation workflow.
• Campaign creation wizard with multiple nested steps: basic info, service selection, market and country targeting, and advanced settings.
• Support for configuring main and additional promotion services with detailed parameter inputs.
• Algorithm-driven suggestions for keyword coverage, discount levels, and sales schedules based on marketplace-specific algorithms.
• Scenario generation based on campaign settings to facilitate precise promotion strategies.
• Integration with third-party platforms for campaign tracking, ranking visualization, and real-time performance monitoring.
• Administrative dashboard for overseeing user activities, campaign statuses, and performance metrics.
• Data visualization tools for performance trends, ranking improvements, and sales velocity analysis.

• Marketplace APIs (e.g., Amazon, Target, Chewy) for campaign data exchange
• Third-party tools for sales, ranking, and performance analytics
• Communication platforms (e.g., Slack, email services) for notifications and alerts
• Payment gateways for transaction processing related to campaigns
• Reporting services for invoice and report generation

• Scalability to support hundreds of concurrent campaigns with dynamic scenario generation
• High performance with minimal latency on data retrieval and processing
• Security compliance, especially regarding user data and API integrations
• Reliability with 99.9% uptime to ensure continuous campaign management
• Extensible architecture to incorporate additional marketplace platforms and features in the future

The implementation of this platform is expected to significantly reduce manual workload and campaign setup time, leading to faster launch cycles. It aims to improve product ranking and sales velocity, resulting in higher organic visibility and increased revenue for clients. Performance metrics suggest a potential increase in sales velocity and ranking positions comparable to or exceeding manual efforts, with scalable infrastructure supporting future growth and additional marketplace integrations.