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Enhanced CRM System for Automotive Reseller with Performance Optimization and Sales Automation
  1. case
  2. Enhanced CRM System for Automotive Reseller with Performance Optimization and Sales Automation

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Enhanced CRM System for Automotive Reseller with Performance Optimization and Sales Automation

syberry.com
Automotive

Current System Limitations Hindering Operational Efficiency

Legacy CRM system suffers from slow performance, manual workflows, and fragmented lead processing. Inefficient sales processes require automation, and third-party lead integration lacks standardization, causing delays in client acquisition and deal closure.

About the Client

A leading automotive reseller seeking to modernize their customer relationship management and sales processes

Modernization Goals for Enhanced Efficiency and Scalability

  • Improve system performance by 30% or more
  • Automate end-to-end sales workflow from lead acquisition to contract signing
  • Standardize lead data across third-party platforms
  • Implement scalable affiliate commission management
  • Integrate real-time vehicle valuation tools

Core System Functionalities

  • Affiliate dashboard with dynamic link generation and commission tracking
  • Automated email/SMS/voicemail outreach system
  • Multi-source lead standardization engine
  • Vehicle valuation tool integrated with Kelley Blue Book and Manheim
  • Contract management and digital signature workflow
  • Customizable admin settings for pricing margins and vehicle criteria

Technology Stack Requirements

PHP
Laravel
MySQL
jQuery
SASS
Google Cloud
Windows Server

External System Integrations

  • Kelley Blue Book API
  • Manheim vehicle valuation API
  • CarWiser lead management system
  • KoolReport analytics platform

System Performance and Security Standards

  • 98% CPU utilization optimization
  • Response time under 2 seconds for critical workflows
  • Horizontal scalability for 50,000+ monthly transactions
  • Role-based access control (RBAC)
  • GDPR-compliant data handling

Projected Business Impact of CRM Modernization

Expected $1.5B+ annual revenue support through 50,000+ streamlined transactions. Performance improvements will reduce processing times from minutes to seconds, while automated workflows will eliminate 80% of manual tasks. Scalable affiliate management will enable rapid partner network expansion with automated commission calculations.

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