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Enhance Verfacto Platform with Alerting, Monitoring, and Advanced Customer Segmentation

ventionteams.com

Information technology

Scalability and Operational Stability Challenges

Verfacto, a customer journey analytics platform, experiences challenges in maintaining consistent performance and stability under high traffic loads and during unexpected demand surges. They require improved monitoring, alerting, and data processing capabilities to ensure uninterrupted service and support exponential growth. Current reliance on manual monitoring and reactive incident management limits operational efficiency.

About the Client

Vention is a technology company specializing in backend engineering and platform optimization for customer experience analytics solutions.

Project Goals

Improve system stability and resilience to handle millions of concurrent workflows.
Reduce operational overhead through proactive monitoring and automated incident management.
Enhance customer segmentation capabilities for improved marketing effectiveness.
Provide real-time visibility into customer behavior and purchasing patterns.

Functional Requirements

Real-time performance dashboards and metrics monitoring.
Automated alerting system triggered by predefined performance thresholds.
Advanced customer segmentation based on aggregated behavioral data.
Reporting functionality for customer group analysis (what, when, and how often they purchase).
Log aggregation and centralized incident management system.

Preferred Technologies

Cadence Workflow

Python

Golang

PostgreSQL

Integrations Required

Existing monitoring tools (e.g., Prometheus, Grafana - to be assessed for integration)
Logging platforms (e.g., ELK stack - to be assessed for integration)

Non-Functional Requirements

High Scalability: Ability to handle increasing data volumes and user concurrency.
High Availability: Minimize downtime and ensure continuous operation.
Performance: Low latency for real-time data processing and reporting.
Security: Secure data storage and access controls.

Expected Business Impact

Successful completion of this project will enable Verfacto to provide a more stable, reliable, and insightful platform for its clients. This will translate to improved customer retention, increased revenue generation through optimized marketing campaigns, reduced operational costs due to proactive issue detection, and enhanced client satisfaction. The project will also position Verfacto for continued growth by addressing scalability limitations.