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Enhance PPC Campaign Management Platform for Pet Retailer
  1. case
  2. Enhance PPC Campaign Management Platform for Pet Retailer

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Enhance PPC Campaign Management Platform for Pet Retailer

nix-united.com
Retail
eCommerce
Business services

Challenges with Current PPC Management

Pet Paradise Virginia is facing challenges in managing and optimizing its PPC campaigns across Google and Facebook to achieve ambitious growth targets. The current platform lacks advanced features for audience segmentation, dynamic product advertising, and comprehensive performance reporting, leading to inefficient ad spending and suboptimal ROAS. Specifically, the lack of robust remarketing and catalog sales features limits their ability to recapture website visitors and drive conversions.

About the Client

A regional retailer of pet supplies operating four physical stores and an online store, offering a wide range of products for various pets.

Project Goals

  • Increase ROAS by 200%
  • Grow revenue by 150%
  • Increase transaction volume by 100%
  • Improve customer LTV by 40%
  • Enhance campaign automation and efficiency

Functional Requirements

  • Advanced audience segmentation (warm/hot audiences, lookalike audiences)
  • Dynamic product ads (shopping ads, dynamic remarketing)
  • Automated bidding strategies (smart bidding)
  • Comprehensive reporting and analytics dashboard
  • Integration with Google Merchant Center and Facebook Product Catalogs
  • Automated campaign optimization recommendations
  • A/B testing capabilities for ad creatives and landing pages

Preferred Technologies

Google Ads
Facebook Ads Manager
Google Analytics
Google Merchant Center
API integrations

Integrations Required

  • E-commerce platform (Shopify/Magento/WooCommerce)
  • Google Analytics
  • Facebook Product Catalog

Key Non-Functional Requirements

  • Scalability to handle increasing data volumes
  • High availability and reliability
  • Secure data storage and transmission
  • Performance and responsiveness

Expected Business Impact

Implementing this enhanced PPC management platform is expected to significantly improve Pet Paradise Virginia's marketing ROI, drive substantial revenue growth, and enhance customer loyalty. The increased efficiency and automation will free up marketing resources, allowing them to focus on strategic initiatives. The improved customer lifetime value and transaction volume will contribute to the long-term sustainability and growth of the business.

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