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Email Marketing Automation and Customer Retention Enhancement Platform
  1. case
  2. Email Marketing Automation and Customer Retention Enhancement Platform

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Email Marketing Automation and Customer Retention Enhancement Platform

nix-united.com
Retail
eCommerce
Consumer products & services

Challenges in Email Marketing Effectiveness and Customer Retention

The client faced significant challenges with their email marketing strategy, including low engagement rates (only 23% active subscribers), poor list segmentation, spam flagging issues, lack of automation, and outdated campaign structures. These factors resulted in suboptimal ROI and customer retention rates.

About the Client

Leading electronics and household appliances retailer in Eastern Europe with 350k+ products across online and physical stores

Objectives for Email Marketing Optimization and Revenue Growth

  • Double email marketing revenue within three quarters
  • Expand email subscriber base by 130%
  • Increase active subscriber rate by 35%
  • Boost website sessions by 17% through targeted campaigns

Core Email Marketing Automation System Requirements

  • Email marketing audit and performance analysis tools
  • Subscriber base segmentation and lifecycle management
  • Automated campaign workflows (welcome series, reengagement, promotions)
  • Gamified email templates with interactive elements
  • A/B testing framework for campaign optimization
  • SPF/DKIM/DMARC authentication implementation
  • Multichannel communication integration (SMS, push notifications)
  • Real-time analytics dashboard with ROI tracking

Technology Stack for Email Marketing Platform

Email Marketing Automation platforms
Web Push Notification services
SMS gateway APIs
Customer Data Platforms (CDP)

System Integration Requirements

  • CRM system integration
  • E-commerce platform APIs
  • Website analytics tools
  • Customer preference centers
  • Third-party authentication services

Non-Functional System Requirements

  • High-volume email delivery scalability
  • Spam prevention and email deliverability optimization
  • GDPR-compliant data handling
  • Real-time campaign performance monitoring
  • Cross-device responsive email rendering

Expected Business Impact from Enhanced Email Marketing

Implementation of the solution is expected to triple email marketing revenue within three quarters, expand the active subscriber base by 35%, increase website traffic by 17%, and significantly improve customer lifetime value through personalized, automated engagement across multiple communication channels.

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