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The client faced significant challenges with their email marketing strategy, including low engagement rates (only 23% active subscribers), poor list segmentation, spam flagging issues, lack of automation, and outdated campaign structures. These factors resulted in suboptimal ROI and customer retention rates.
Leading electronics and household appliances retailer in Eastern Europe with 350k+ products across online and physical stores
Implementation of the solution is expected to triple email marketing revenue within three quarters, expand the active subscriber base by 35%, increase website traffic by 17%, and significantly improve customer lifetime value through personalized, automated engagement across multiple communication channels.