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Royal NY's existing marketing and eCommerce website suffered from a crowded sitemap, poor navigation, an overwhelming ordering experience for new customers, and slow site speed. These issues hindered user experience, product discoverability, and ultimately impacted online sales and search visibility.
Royal NY is a leading coffee and tea importing company offering a diverse range of specialty teas and coffees through its three brands: Royal Coffee New York, Royal Tea New York, and The Lab. They provide both products and educational content.
The redesigned website is expected to significantly improve customer satisfaction, increase online sales, enhance brand perception, and improve Royal NY’s search engine rankings, leading to greater market reach and revenue growth. The improved user experience will also reduce customer support inquiries and enhance operational efficiency.