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eCommerce Website Redesign and Optimization for Specialty Coffee and Tea Retailer
  1. case
  2. eCommerce Website Redesign and Optimization for Specialty Coffee and Tea Retailer

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eCommerce Website Redesign and Optimization for Specialty Coffee and Tea Retailer

perpetualny.com
eCommerce
Food & Beverage
Retail

Challenges with Existing Website

Royal NY's existing marketing and eCommerce website suffered from a crowded sitemap, poor navigation, an overwhelming ordering experience for new customers, and slow site speed. These issues hindered user experience, product discoverability, and ultimately impacted online sales and search visibility.

About the Client

Royal NY is a leading coffee and tea importing company offering a diverse range of specialty teas and coffees through its three brands: Royal Coffee New York, Royal Tea New York, and The Lab. They provide both products and educational content.

Project Goals

  • Improve user experience and website navigation.
  • Simplify the online ordering process.
  • Enhance website searchability and SEO performance.
  • Increase organic traffic and online sales.
  • Modernize the website design to align with brand values.

Core System Functionality

  • Intuitive website navigation and sitemap.
  • Advanced product search and filtering (e.g., flavor profiles, origin, brewing method).
  • User-friendly eCommerce ordering system with flexible checkout options.
  • Customer account management with order history and saved preferences.
  • Integration with payment gateways.
  • Content Management System (CMS) for easy content updates.

Technology Stack

WordPress
Responsive Design
SEO best practices
Fast hosting
Secure payment gateway integration

External System Integrations

  • Payment Gateway (e.g., Stripe, PayPal)
  • Shipping provider API (e.g., UPS, FedEx)
  • Email marketing platform (e.g., Mailchimp)

Non-Functional Requirements

  • High website speed and performance.
  • Scalability to handle increased traffic and product catalog size.
  • Security to protect customer data and prevent fraud.
  • Accessibility compliance (WCAG).

Expected Business Impact

The redesigned website is expected to significantly improve customer satisfaction, increase online sales, enhance brand perception, and improve Royal NY’s search engine rankings, leading to greater market reach and revenue growth. The improved user experience will also reduce customer support inquiries and enhance operational efficiency.

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