Ecommerce Platform Redesign to Enhance User Experience, B2B Workflow, and Mobile Optimization

The client’s existing ecommerce website suffers from inconsistent branding, high bounce rates due to poor usability and responsiveness, a complex checkout process reducing conversion rates, ineffective B2B workflows requiring manual communication, and limited visibility of their service offerings, collectively impacting sales and customer engagement.

A mid-sized wholesale and retail supply company with a strong regional presence seeking to improve its online storefront and B2B operations.

• Redesign the website to improve visual consistency and brand recognition.
• Enhance responsiveness and mobile compatibility to decrease bounce rates.
• Simplify the checkout process to increase conversion rates.
• Implement a comprehensive B2B user flow with separate registration, login, and tailored content.
• Develop features for efficient product search, including autosuggestions, filters, and availability mapping.
• Create streamlined order management and service customization functionalities.
• Provide full support for integrations with payment, delivery, and internal management systems.

• Responsive, mobile-friendly interface with optimized touch interactions.
• Consistent branding through aligned visual and UI elements.
• Advanced smart search with autosuggestion, predictive search, and product filters including price ranges.
• Interactive store availability map displaying stock levels and pickup/delivery options.
• Simplified, multi-step or one-page guest checkout with saved payment and shipping methods for logged-in users.
• Dedicated B2B registration, login, and product listing tailored for wholesale customers.
• Order management system enabling easy invoice handling, company onboarding, and user management.
• Order customization interface allowing service selection, parameter setting, design uploads, and delivery options.

• Payment gateways for secure transaction processing.
• Inventory management and store availability systems.
• Order and invoice management modules.
• Customer relationship management (CRM) systems for seamless customer data handling.

• High scalability to handle increasing user base and product catalog.
• Fast page load times, aiming for under 3 seconds per page.
• High security standards to protect customer data and transactions.
• Cross-browser compatibility and responsiveness across all device types.

The platform redesign aims to significantly reduce bounce rates, increase conversion rates by improving checkout simplicity, streamline B2B workflows to minimize manual communication, and enhance brand recognition online. These improvements are projected to drive increased sales, better user engagement, and operational efficiency, mirroring recent case outcomes with measurable metrics.