Develop a Custom eCommerce Platform for a Gourmet Craft Beverage Subscription Service

The client requires an advanced online platform to support flexible billing options, facilitate customer referrals via social media, and manage promotional voucher codes. Current solutions are fragmented, leading to inefficient transactions, limited tracking of marketing campaigns, and suboptimal customer experience, hindering growth and customer retention.

A growing craft beverage subscription company specializing in curated selections of artisanal drinks, aiming to enhance customer engagement and streamline sales.

• Implement a seamless purchasing experience with multiple flexible billing plans.
• Integrate a social media-based referral system enabling easy invite functionalities on Facebook, Google, and Yahoo.
• Provide robust voucher and discount code management compatible with external deal providers.
• Track user engagement and sales through integrations with analytics and advertising services such as Google Analytics, Facebook Pixel, and remarketing tools.
• Build a scalable, secure platform capable of supporting increased traffic and transactions as the business expands.

• Flexible billing plans allowing customers to select subscription options based on frequency, quantity, and payment method.
• Social media integration to enable users to invite friends from Facebook, Google, and Yahoo directly from the platform.
• Voucher and discount code management system capable of issuing, validating, and tracking promotional codes from external deal sources.
• Integration with tracking and advertising tools such as Google Analytics, Facebook Pixel, and remarketing services for detailed sales and marketing performance insights.
• Secure payment processing infrastructure with support for popular payment gateways similar to Stripe.

• Payment gateway APIs for seamless transactions
• Social media platforms (Facebook, Google, Yahoo) for user invitations
• Voucher and promotional code management systems
• Analytics and advertising tools including Google Analytics, Facebook Pixel, and remarketing platforms

• High scalability to handle increasing user load and transaction volume
• Robust security measures to protect payment and user data
• Reliable uptime with 99.9% availability
• Fast page load times to enhance user experience and reduce bounce rates
• Data privacy compliance with relevant standards (e.g., GDPR)

The new platform aims to significantly improve customer engagement and retention through streamlined purchase flows and social sharing features. Anticipated outcomes include a 20% increase in subscription conversions, enhanced marketing ROI via integrated tracking, and expanded customer base driven by referral programs. Overall, these improvements are expected to support scalable growth and reinforce the company's position as a leader in the craft beverage subscription market.