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E-Commerce Platform Redesign for Enhanced Customer Experience

angrynerds.co

Retail

eCommerce

Challenges in E-Commerce Customer Experience

The existing platform suffers from outdated UX/UI design, poor navigation, low conversion rates, and lacks modern features to enhance customer engagement. The project was suspended during the pandemic, leaving unresolved issues affecting user satisfaction and business growth.

About the Client

International e-commerce company specializing in shoes and accessories

Goals for E-Commerce Platform Redesign

Improve site navigation and user experience
Create a modern, visually appealing layout
Increase conversion rates through enhanced design
Implement seamless product browsing and purchasing workflows
Enable post-launch usability analysis and A/B testing

Core System Requirements for Redesign

Responsive web design for all devices
Advanced product filtering and browsing
Favorites and wishlists functionality
Product reviews and ratings integration
Streamlined checkout process
User account management

Technology Stack for Implementation

HTML5/CSS3

JavaScript frameworks (React/Angular)

Responsive design frameworks

Modern CMS integration

Third-Party System Integrations

Payment gateways (Stripe/PayPal)
CRM systems
Analytics tools (Google Analytics)
Inventory management systems

Performance and Scalability Requirements

High-performance loading times (<2s)
Cross-browser compatibility
Scalable cloud infrastructure
GDPR compliance
Mobile-first design approach

Expected Business Impact of Platform Redesign

The redesigned platform is projected to increase conversion rates by 25-30%, improve customer retention through enhanced UX, and provide a competitive edge in the footwear retail market. The responsive design will support 50% faster page loads, while post-launch analytics will enable continuous optimization of user journeys.