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E-commerce Platform Modernization for Enhanced User Experience and Conversion Optimization

nix-united.com

eCommerce

Retail

Current Platform Limitations Affecting User Experience and Conversion

The existing e-commerce platform suffers from inconsistent UI elements causing user distraction, unclear product detail presentation leading to confusion, suboptimal mobile experience, accessibility compliance gaps, and a fragmented checkout process that hindered conversion rates and customer retention.

About the Client

Rapidly expanding B2B enterprise specializing in natural material home and bath products with a focus on customer satisfaction

Objectives for Platform Modernization

Enhance user experience through consistent and intuitive interface design
Improve website performance and mobile responsiveness
Implement accessibility standards compliance
Streamline checkout process to reduce cart abandonment
Establish scalable design system for future growth

Core System Functionalities and Key Features

Intuitive navigation with clear information architecture
Optimized page loading speed and performance metrics
Responsive mobile-first design framework
Consistent UI component library (buttons, forms, modals)
Structured product detail presentation with material/sizing clarity
WCAG-compliant accessible design elements
Multi-step checkout flow with progress tracking
User account management with order history and tracking

Technology Stack Requirements

React

WordPress

Microsoft Clarity

System Integration Needs

B2B inventory management systems
Payment gateway APIs
Courier tracking APIs
Customer analytics platforms

Performance and Compliance Standards

99.9% uptime SLA
Page load time under 2 seconds
Cross-browser compatibility (Chrome, Safari, Firefox)
WCAG 2.1 AA accessibility compliance
Scalable cloud infrastructure

Expected Business Impact of Platform Modernization

Implementation of these enhancements is projected to increase conversion rates by 30-40%, reduce bounce rates through improved usability, expand market reach via accessibility compliance, and position Panda London as a digital leader in the B2B home goods sector while supporting 50% faster feature deployment through standardized design systems.