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eCommerce Platform Enhancement for Luxury Vintage Watch Retailer
  1. case
  2. eCommerce Platform Enhancement for Luxury Vintage Watch Retailer

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eCommerce Platform Enhancement for Luxury Vintage Watch Retailer

perpetualny.com
eCommerce
Retail
Luxury Goods

Challenges with Website Performance and Traffic Sources

Sheartime's initial website lacked optimal user experience and relied heavily on social media referrals. The existing platform required a redesign to improve searchability, discoverability, and overall user engagement to attract a broader audience and streamline operations.

About the Client

Sheartime is a leading online retailer specializing in curated luxury vintage watches, particularly Rolexes. They cater to watch enthusiasts and collectors worldwide, offering expertise and a wide selection of timepieces.

Project Goals

  • Enhance website user experience to improve customer engagement.
  • Increase website traffic from direct, organic, and social sources.
  • Optimize the watch collection page for efficient searching and discovery.
  • Implement a dynamic CMS for easy content management.
  • Integrate social media content to keep the website fresh and engaging.

System Functionality

  • Advanced search and filtering capabilities (brand, model, material, size, keywords).
  • Dynamic watch collection display powered by a CMS.
  • Social media feed integration (Instagram).
  • User-friendly website navigation.
  • Watch request functionality.

Technology Stack

Webflow CMS
Instagram API

External Integrations

  • Instagram

Non-Functional Requirements

  • Scalability to handle a growing watch collection and traffic volume.
  • High website performance and fast loading speeds.
  • Secure platform for handling user data and transactions.
  • Responsive design for optimal viewing on all devices.

Expected Business Impact

The redesigned website is expected to significantly enhance user engagement, increase website traffic from diverse sources, and improve overall customer satisfaction. This will solidify Sheartime's position as a leading authority in the luxury vintage watch market and drive business growth.

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