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eCommerce Platform Enhancement & Expansion for Maternity Greeting Cards

alliancetek.com

eCommerce

Retail

Limited IT Resources and Platform Limitations

Portfolio Mum Mum Cards, lacking an internal IT team, required ongoing maintenance and support for their WordPress-based e-commerce portal. They faced challenges with payment/billing issues and a need to cater to a broader customer base, particularly Spanish-speaking customers. The existing platform needed modernization to ensure a responsive and user-friendly experience.

About the Client

An online retailer specializing in maternity greeting cards, seeking to expand its market reach and improve customer experience.

Enhance Platform Functionality and Expand Market Reach

Improve website responsiveness and user experience.
Expand the customer base by adding Spanish language support.
Resolve payment and billing issues to ensure smooth transactions.
Ensure platform scalability to accommodate future growth.

Core Platform Enhancements

Responsive website design for optimal viewing on all devices.
Spanish language version of the website content.
Secure and reliable payment gateway integration.
Improved user account management.
Content Management System (CMS) updates for ease of content updates

WordPress

PHP

HTML

CSS

JavaScript

Payment Gateway Integration

Stripe
PayPal

Scalability, Security, Performance

High website performance and fast loading times.
Robust security measures to protect customer data.
Scalable architecture to handle increasing traffic volume.
Compliance with relevant data privacy regulations (e.g., GDPR)

Increased Revenue and Market Share

By improving the user experience, expanding language options, and resolving technical issues, this project is expected to increase website traffic, conversion rates, and ultimately, revenue. The Spanish language support will allow the business to tap into a new, previously underserved market segment.