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EcoChic Designs' current e-commerce platform is experiencing performance issues, technical limitations, and lacks key features necessary to effectively engage customers and strengthen its brand message. Specific challenges include slow website speed, inadequate order tracking, limited payment options, and the absence of a robust loyalty program. These issues are impacting customer experience and hindering business growth.
EcoChic Designs is a creative e-commerce company specializing in high-quality, sustainably sourced and ethically crafted products, reflecting the founders' commitment to culture, design excellence, local craftsmanship, and environmental responsibility.
This project is expected to significantly improve customer satisfaction, increase customer lifetime value through the loyalty program, drive higher conversion rates via improved site performance and checkout process, and strengthen EcoChic Designs' brand reputation as a responsible and innovative retailer. Improved operational efficiency through automation and better data insights is also anticipated.