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Ecommerce Platform Accessibility Compliance Enhancement

axelerant.com

Retail

Food & Beverage

eCommerce

Current Accessibility Limitations

Existing eCommerce platform fails to meet WCAG 2.0 AA compliance standards, creating barriers for users with disabilities during holiday shopping season. Legacy codebase requires refactoring to address accessibility issues while maintaining operational continuity.

About the Client

Multinational grocery chain specializing in healthy foods and sustainability with 450+ stores across 20+ U.S. states and 30+ years of operation

Key Project Goals

Achieve full WCAG 2.0 AA compliance for web content accessibility
Implement inclusive design principles for users with visual/physical impairments
Ensure accessibility across multiple screen readers (JAWS, NVDA, VoiceOver)
Maintain brand loyalty through improved digital inclusivity
Avoid potential legal risks associated with accessibility non-compliance

Core Accessibility Requirements

Keyboard navigation implementation for all interface components
Screen reader optimized content structure
Color contrast validation across all UI elements
Semantic HTML markup with proper heading structures
ARIA attribute implementation for dynamic content

Technology Stack

Drupal 7

AngularJS

HTML5

CSS3

System Integrations

Legacy codebase components
Payment gateway systems
Inventory management APIs

Quality Attributes

WCAG 2.0 AA compliance validation
Cross-browser compatibility (IE11+, Chrome, Firefox, Safari)
Mobile responsiveness across devices
Performance optimization for high-traffic periods
Security compliance with PCI-DSS standards

Business Impact Projections

Expanded market reach through accessible design will increase holiday season traffic by enabling 15%+ additional users with disabilities to complete purchases. Compliance with accessibility regulations reduces legal exposure while enhancing brand reputation for inclusivity and corporate responsibility.