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Digital Transformation Platform for Enhanced Customer Engagement

unosquare.com

eCommerce

Retail

Information technology

Current Operational Challenges

The client faces declining user engagement metrics, including a 35% bounce rate on product pages and 22% drop-off during checkout. Legacy systems hinder personalized customer experiences and real-time inventory updates.

About the Client

Multinational online retailer specializing in consumer electronics and home goods

Strategic Objectives

Reduce bounce rate by 50% within 12 months
Increase average order value by 25% through personalized recommendations
Implement real-time inventory tracking across 15+ global warehouses

Core System Requirements

AI-powered product recommendation engine
Progressive web app (PWA) interface
Real-time inventory synchronization dashboard
Multi-factor authentication with biometric options
Dynamic pricing engine with competitor benchmarking

Technology Stack

React.js

Node.js

MongoDB

AWS Lambda

TensorFlow.js

System Integrations

Stripe Payment Gateway
Shopify POS System
Google Analytics 4
Salesforce CRM

Performance Criteria

99.99% uptime SLA
Sub-200ms page load times
PCI DSS compliance
Horizontal scalability for 10M+ concurrent users

Projected Business Outcomes

Anticipated 40% increase in monthly active users, $8.5M annual revenue uplift from improved conversion rates, and 60% reduction in inventory management overhead costs.