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Digital Transformation Platform Development for Marketing Agency
  1. case
  2. Digital Transformation Platform Development for Marketing Agency

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Digital Transformation Platform Development for Marketing Agency

alliancetek.com
Advertising & marketing

Challenges

WSI Priority Media faced challenges with delivering effective online training to executives, monitoring progress, and managing applications efficiently. Their existing offline training methods were outdated and lacked the ability to track performance metrics. They needed a solution to streamline their processes and improve client engagement.

About the Client

A marketing agency providing digital marketing services, requiring a robust and scalable platform to manage client training, manage applications, and improve operational efficiency.

Objectives

  • Develop a comprehensive online training platform.
  • Enable tracking of executive/student progress and performance.
  • Implement automated notification scheduling.
  • Create a secure platform for financial document uploads (real estate loan application example).
  • Develop a user-friendly platform for analyzing and automating government programs (real estate loan application example).
  • Integrate with SBA APIs (real estate loan application example).

Functional Requirements

  • Online course management
  • Progress tracking and reporting
  • Automated notification scheduling
  • Secure document upload and storage
  • Integration with third-party APIs (SBA, JW Player, Active Directory)
  • User authentication and authorization

Preferred Technologies

React Native
NodeJS
Power Platform
Power Apps
Power Automate

Integrations Required

  • Microsoft Active Directory
  • JW Player API
  • SBA APIs

Non-Functional Requirements

  • Scalability to accommodate a growing user base
  • High performance and responsiveness
  • Robust security measures to protect sensitive data
  • Reliability and availability

Expected Business Impact

The new platform is expected to improve training effectiveness, increase operational efficiency, enhance customer satisfaction, and potentially secure funding through streamlined application processes. The platform's creative design may also lead to industry recognition.

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Digital Transformation of Commercial Real Estate Loan Processing Platform