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Digital Transformation of Training Platform for Sales & Marketing Organization
  1. case
  2. Digital Transformation of Training Platform for Sales & Marketing Organization

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Digital Transformation of Training Platform for Sales & Marketing Organization

alliancetek.com
Advertising & marketing
eCommerce
Education

Challenges in Training Digitization

The client currently relies on offline training methods that lack real-time monitoring capabilities, making it difficult to track executive progress and deliver timely feedback. There is also a need for automated notifications to ensure consistent engagement and adherence to training schedules.

About the Client

A sales and marketing company seeking to digitize its executive training programs while maintaining compliance with industry regulations.

Key Project Goals

  • Develop a scalable online training platform to replace existing offline methods
  • Implement real-time progress tracking and reporting for executives
  • Automate notification scheduling to enhance engagement and accountability
  • Ensure secure document management for training materials and user data

Core System Requirements

  • Role-based user management (administrators, trainers, executives)
  • Course creation and management tools with multimedia support
  • Real-time progress tracking and performance reporting
  • Automated notification system with customizable intervals
  • Secure document upload and storage for training materials

Technology Stack

.NET
React
AWS
Azure
Node.js
SQL Server

External System Integrations

  • Microsoft Active Directory for authentication
  • SBA APIs for compliance-related data processing
  • JW Player for video content delivery

Non-Functional Requirements

  • High scalability to support growing user base and content volume
  • Enterprise-grade security for data protection and compliance
  • Low-latency performance for seamless user experience
  • Cross-platform compatibility for web and mobile access

Expected Business Impact

The digital transformation will streamline training operations, reduce administrative overhead by 40%, improve executive engagement through automated reminders, and ensure compliance with secure document handling. The platform's scalability will support future growth and adaptability to evolving training needs.

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