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Digital Transformation and Customer Engagement Platform for International Retail Group

firstlinesoftware.com

Retail

Consumer products & services

eCommerce

Challenges in Digital Asset Management and Customer Engagement

The client faced inefficiencies in managing digital assets across platforms, lacked a centralized system for customer profiles, and required seamless migration of loyalty programs and product catalogs. Scalability issues arose from handling 2 million daily users and 100,000+ product items.

About the Client

Operates over 300 supermarkets with 50,500+ employees, requiring scalable digital solutions for asset management and customer engagement

Objectives for Digital Transformation

Implement a centralized Digital Asset Management (DAM) system
Integrate Product Information Management (PIM) with existing CMS
Develop machine learning-driven customer loyalty profiles
Migrate legacy content to optimized platforms
Support high-performance requirements (250,000 users, 70 requests/second)

Core System Functionalities

Digital Asset Management (DAM) hub for multimedia content
Customer personal profile system with loyalty points tracking
Machine learning-based transaction history analysis
Product catalog with websearching and editorial interface
Cashier system (Kristall) integration
Optimized content migration tools for big data

Technology Stack Requirements

.NET Framework 3.5

ReactJS

MS SQL Server

ASP.NET

Critical System Integrations

Cashier system (Kristall)
Media archive for product content
Optimizely (Episerver) CMS extensions
Loyalty transaction tracking APIs

Performance and Scalability Needs

Support 2 million daily users with 250,000 concurrent users
Ensure 99.9% uptime during peak traffic (70 requests/second)
Secure handling of 20 million customer promotion records
Scalable storage for 100,000+ product catalog items

Expected Business Outcomes

Enables centralized management of 100,000+ products and 20 million customer profiles, supports high-traffic operations (2M daily users), improves customer retention through personalized loyalty programs, and streamlines content workflows with DAM/PIM integration.