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Digital Platform for Wholesale Post-Lease Vehicle Sales Enhancement
  1. case
  2. Digital Platform for Wholesale Post-Lease Vehicle Sales Enhancement

Digital Platform for Wholesale Post-Lease Vehicle Sales Enhancement

innokrea.com
Automotive
Financial services

Identified Challenges in Wholesale Post-Lease Vehicle Sales Processes

The client faces process management challenges in selling post-lease vehicles, including inefficient inquiry handling, lack of transparency in vehicle offers, difficulty in targeting specific customer groups, limited visibility into current vehicle inventory, and manual communication workflows. These issues hinder sales speed, customer experience, and competitive differentiation, requiring a rapid deployment of a digital solution that integrates with existing systems.

About the Client

A large, well-established automotive fleet management and leasing company seeking to digitize and modernize its wholesale vehicle sales channel to improve efficiency, transparency, and customer engagement.

Goals for Modernizing and Optimizing the Wholesale Vehicle Sales Platform

  • Reduce inquiry processing time and streamline sales documentation, aiming for over 50% reduction in handling time.
  • Enhance transparency and visibility of current used vehicle inventory across all sales channels.
  • Implement advanced search filtering options based on parameters such as fuel type, transmission, body type, to facilitate customer-specific inquiries.
  • Enable customer segmentation and targeted offer promotion based on predefined preferences and behaviors.
  • Provide automated notifications and reminders related to auction end dates and sales activities.
  • Design a modern, brand-aligned user interface emphasizing professionalism, transparency, and user-friendliness.
  • Ensure the solution is scalable and modular, allowing future extension to new sales channels and higher levels of automation.

Core Functional Requirements for the Wholesale Vehicle Sales Platform

  • A complete data set delivery mechanism for vehicle verification and sale packages.
  • A user interface that aligns with corporate branding, ensuring usability and professionalism.
  • Search functionality with filters for fuel type, transmission, body type, etc.
  • Customer grouping and preference profiling for targeted marketing and offer recommendations.
  • Ability to analyze customer responses, interests, and transaction pricing strategies.
  • Integration with existing sales channels to display updated vehicle availability.
  • Automated emails and reminders for auction activities and sales actions.
  • Modular architecture to support future automation levels and additional sales channels.

Technological Stack and System Architecture Considerations

Backend: Django, Python
Frontend: React, TypeScript, JavaScript
Database: PostgreSQL
Architecture: Modular, scalable web application

External System Integrations for Seamless Operations

  • Existing inventory management and sales systems for real-time vehicle data synchronization
  • Email notification systems
  • Third-party auction platforms (if applicable)
  • Customer relationship management systems (optional for enhanced targeting)

Non-Functional Requirements Ensuring System Performance and Security

  • System must support at least 100 concurrent users without degradation of performance.
  • Response times should be under 2 seconds for core functionalities.
  • Data security measures to protect sensitive vehicle and customer data
  • Platform should be scalable to accommodate future growth and additional features
  • High availability with 99.9% uptime
  • Responsive design for compatibility across devices

Projected Business Benefits and Metrics from Platform Deployment

The new digital platform is expected to significantly improve operational efficiency, reducing inquiry handling time by over 50% and doubling process handling efficiency. It will provide increased transparency and visibility into the used vehicle inventory, fostering greater customer trust and engagement. As a result, the client anticipates a substantial boost in interest and sales activity within the wholesale channel, contributing to increased revenue and competitive advantage.

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