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Digital Platform for Modular Floating Dock Design and Dealer Network Integration

rolemodelsoftware.com

Manufacturing

Construction

Consumer products & services

Challenges in Customer Experience and Operational Efficiency

Customers and dealers struggled with visualizing and configuring dock layouts, manual dealer matching led to inefficiencies and missed sales opportunities, and lead tracking lacked data-driven insights for effective marketing.

About the Client

Industry leader in modular floating docks with a focus on adaptable designs and dealer network distribution

Key Project Goals

Streamline dock design process with intuitive 2D/3D visualization tools
Automate customer-to-dealer matching for faster sales cycles
Enhance lead tracking through integration with marketing analytics
Increase average order value through improved configuration capabilities
Boost website conversion rates via interactive design experiences

Core System Capabilities

2D/3D dock configuration with smart constraints and templates
Watercraft accessory placement (PWC ports, kayak launches)
Dealer network integration for automated customer matching
ERP system synchronization for order management
Marketing analytics dashboard with Google Analytics/Dynamics integration

Technology Stack Requirements

WebGL for 3D visualization

React.js for front-end interface

Microsoft Dynamics 365 for ERP integration

Google Analytics 4 for tracking

Cloud-based rendering infrastructure

System Integration Needs

ERP system for inventory/order management
Dealer network CRM platforms
Marketing automation tools (WebFX)
Payment processing gateway
User authentication system

Performance and Security Requirements

Support 10,000+ concurrent design sessions
99.9% system availability SLA
Real-time collaboration capabilities
GDPR-compliant data handling
Sub-second response time for design interactions

Expected Business Outcomes

Projected 40% increase in website-generated leads, 25% higher average order value through enhanced configurator features, 15% improvement in sales conversion rates, and 30% reduction in dealer matching response time, solidifying market leadership through superior digital experience.