Digital Platform for Modular Dock Design, Dealer Integration, and Lead Optimization

The client faces challenges in helping customers visualize custom dock configurations, managing design processes efficiently, and accurately matching potential customers with local dealers. These issues hinder sales conversions, result in missed opportunities, and create operational bottlenecks in product customization and dealer management.

A manufacturing company specializing in modular watercraft infrastructure products, supporting a network of authorized dealers and targeting clients seeking customizable water recreational facilities.

• Develop an intuitive digital platform for designing modular watercraft docks with customizable features and configurations, including specialized accessories.
• Automate dealer matching to streamline customer-to-dealer connections and improve customer service efficiency.
• Integrate with marketing and analytics tools to track leads, analyze customer behavior, and enhance marketing strategies.
• Provide 3D visualizations to improve customer experience and support decision-making during the design process.
• Increase actionable leads generated through the website, improve conversion rates, and boost overall customer satisfaction.

• Modular design engine with smart constraints, pre-made templates, and support for custom configurations including triangular sections.
• Interactive 2D and 3D visualization tools to allow clients to see detailed representations of their customized docks.
• Component mapping to identify required parts for each design and streamline manufacturing or procurement.
• Accessory configuration module for adding watercraft ports, kayak launches, and other specialized features.
• Dealer management interface with automated customer-to-dealer matching based on location and product specifications.
• Integration with marketing platforms such as analytics tools to track lead sources, customer interactions, and conversion metrics.

• CRM and dealer management systems for streamline communication
• Marketing analytics tools (e.g., Google Analytics, internal dashboards) for lead tracking
• ERP systems for manufacturing and inventory management

• System should support concurrent access by multiple users with minimal latency
• Real-time visualization responsiveness within 2 seconds
• Secure authentication and data encryption for customer and dealer data
• Scalable architecture to accommodate increasing user base and data volume

The new platform aims to significantly enhance customer visualization and engagement, leading to increased lead generation, higher conversion rates, and improved customer satisfaction. It is projected to upscale actionable leads by a measurable margin, optimize dealer-client matching efficiency, and streamline design-to-market processes, ultimately driving higher sales volumes and strengthening market positioning.