The client faced limitations with existing design technology that hindered the efficient creation, visualization, and ordering of custom railing systems. They lacked an integrated online platform allowing customers to design, visualize in 2D and 3D, and seamlessly purchase kits through their eCommerce store, resulting in inefficient order processing and limited market reach.
A mid-sized manufacturing company specializing in DIY railing kits seeks to expand its market reach by enabling direct-to-consumer online sales and customizable product design.
The new online platform is expected to significantly enhance the client’s market reach by enabling direct-to-consumer sales, increase order accuracy through automated part list generation, and improve customer satisfaction with interactive design visualization. These improvements aim to bolster revenue, reduce order processing time, and expand market share within the DIY railing industry.