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Digital Expansion and Brand Growth Platform Development

appetiser.com.au

Gambling

Sports

eCommerce

Challenges in Market Penetration and Operational Scaling

PointsBet required accelerated growth in the competitive US sports betting market, needed to establish investor confidence through professional digital assets, and faced operational challenges in talent acquisition during rapid expansion.

About the Client

A rapidly growing sports and racing betting company expanding into the US market through digital innovation

Strategic Growth and Market Leadership Goals

Establish a strong digital presence in the US market through content-driven platforms
Create professional investor relations infrastructure to attract institutional investors
Develop scalable recruitment systems to support exponential growth
Leverage celebrity partnerships to enhance brand credibility

Multi-Platform Digital Ecosystem Development

Dynamic blog platform with SEO-optimized sports betting content
Investor relations portal with financial dashboards and document repositories
Interactive careers website with job board and application tracking system
Celebrity partnership integration with multimedia content management

Modern Web Development Stack

WordPress

React.js

Node.js

AWS Cloud Services

Critical Third-Party Systems

Financial data APIs for investor portal
Job board APIs (LinkedIn, Indeed)
Digital asset management systems
Analytics platforms (Google Analytics 4)

Operational Excellence Requirements

High-availability architecture for 24/7 betting operations
Enterprise-grade security for financial data
Scalable infrastructure to handle traffic spikes during sporting events
Mobile-first responsive design

Transformative Business Growth Outcomes

Projected 32x valuation increase within 12 months through enhanced market penetration, institutional investor acquisition, and operational efficiency gains enabling rapid scaling of workforce and market presence.