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The client's digital banking application faced issues with user engagement, leading to underutilization of features and reduced revenue. Furthermore, performance and security vulnerabilities contributed to user attrition and hindered frequent product releases due to a lack of fault-resistant infrastructure. Insufficient user quality and constant fraud attacks were also significant concerns.
A US-based FinTech company providing digital banking services to customers through a mobile application.
This project is expected to result in a significant increase in user engagement (30% increase in new customer acquisition through referral program), improved customer retention, reduced fraud incidents, faster release cycles, and enhanced customer satisfaction. Ultimately, this will lead to increased revenue and a stronger market position for the client.