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Digital Banking Platform Enhancement for Increased User Engagement and Security
  1. case
  2. Digital Banking Platform Enhancement for Increased User Engagement and Security

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Digital Banking Platform Enhancement for Increased User Engagement and Security

yalantis
Financial services

Key Challenges

The client's digital banking application faced issues with user engagement, leading to underutilization of features and reduced revenue. Furthermore, performance and security vulnerabilities contributed to user attrition and hindered frequent product releases due to a lack of fault-resistant infrastructure. Insufficient user quality and constant fraud attacks were also significant concerns.

About the Client

A US-based FinTech company providing digital banking services to customers through a mobile application.

Project Goals

  • Increase user engagement with the digital banking application.
  • Improve customer retention rates.
  • Enhance application security to reduce fraud attacks.
  • Accelerate software release cycles and improve system stability.
  • Improve overall user experience (UX) and application usability.

Core Functionalities

  • User onboarding and profile management
  • Account balance and transaction history viewing
  • Fund transfer capabilities (internal and external)
  • Bill payment functionality
  • Financial reporting and spending analysis
  • Gamified loyalty programs and rewards
  • Customer support chatbot and ticketing system
  • Risk assessment and fraud prevention mechanisms
  • Referral program functionality
  • KYC/KYB procedures

Technology Stack

AWS (Amazon Web Services)
Kubernetes
GitOps
Web Application Firewall (WAF)
Content Delivery Network (CDN)
HTTPS/SSL/TLS
AES256 encryption

External System Integrations

  • Payment gateways
  • Credit score providers
  • KYC/KYB verification services
  • Fraud detection platforms
  • Contact list integration (for referral program)

Non-Functional Requirements

  • High availability and fault tolerance
  • Scalability to handle increasing user load
  • Security compliance (e.g., PCI DSS)
  • Performance optimization (fast response times)
  • Data encryption at rest and in transit
  • Automated deployment and rollback procedures

Expected Business Impact

This project is expected to result in a significant increase in user engagement (30% increase in new customer acquisition through referral program), improved customer retention, reduced fraud incidents, faster release cycles, and enhanced customer satisfaction. Ultimately, this will lead to increased revenue and a stronger market position for the client.

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