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Development of User-Friendly Websites with Webflow CMS Integration for Insurance Brands

perpetualny.com

Insurance

Tech

Challenges in Content Management and User Engagement

Legacy websites lacked intuitive navigation, suffered from poor SEO performance, and required technical expertise for content updates. This hindered customer interaction, policy inquiries, and the ability to maintain consistent branding across digital touchpoints.

About the Client

Sub-brands of Florida Peninsula Insurance specializing in comprehensive insurance solutions, requiring modernized digital platforms for improved customer engagement and operational efficiency.

Key Goals for Website Modernization

Develop visually appealing, high-performance websites for Windward Risk and Ovation
Implement Webflow CMS for seamless content management
Enhance SEO capabilities to increase organic traffic
Improve user experience through intuitive navigation and faster load times
Enable role-based collaboration for content teams

Core System Functionalities

Webflow CMS integration for blog posts, product listings, and contact information updates
Relume Library components for design consistency and accelerated development
Role-based access control for secure content collaboration
Automation workflows for content publishing and updates
Third-party integrations for enhanced functionality

Technology Stack Requirements

Webflow

Relume Library

External System Integrations

SEO optimization tools
Content automation platforms
Third-party functional extensions

Performance and Scalability Expectations

High-performance load times (<2 seconds)
Mobile-responsive design
Scalable architecture for future content growth
Enterprise-grade security for content management systems

Enhanced Digital Presence and Customer Engagement

The modernized websites are projected to increase policy inquiries by 40%, improve search engine rankings through optimized SEO, and reduce content management overhead by 60%. Enhanced user engagement metrics (time-on-site, conversion rates) and streamlined team collaboration are expected outcomes.