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The client's current in-vehicle digital product purchase solution suffered from high costs, slow performance, and limited scalability. A key challenge was the lack of a unified payment system, requiring integration with multiple payment gateways and resulting in a fragmented user experience. Defining precise business requirements and enhancing user experience were also areas needing improvement. The development team lacked specific business skills and efficient dependency management hindering project planning.
A global manufacturer of high-performance sports cars seeking to enhance its online sales experience by providing a seamless and versatile payment solution for digital product purchases within its vehicles.
The implementation of a universal payment system is expected to result in increased conversion rates, reduced payment processing costs, improved customer satisfaction through a streamlined payment experience, and enhanced scalability to support future growth of digital product sales within vehicles. The ability to offer a wider range of payment options is also anticipated to increase revenue.