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Lack of cohesive digital strategy across multiple microsites led to inconsistent user experiences, fragmented content management, and diluted brand messaging. Need for centralized control while maintaining thematic specialization across six distinct product-focused platforms.
Global document technology company seeking to enhance digital engagement and product support through cohesive microsite strategy
Anticipated 40% improvement in content management efficiency, 25% increase in organic traffic through unified SEO strategy, and 35% higher user engagement metrics. Centralized administration expected to reduce operational costs by 30% while maintaining specialized microsite identities.