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Amazing Discoveries, while successfully utilizing a website and mobile apps, faces a challenge in expanding its reach to a broader audience on smart TV platforms. They aim to increase awareness and engagement by providing alternative viewing options for their educational video content. Existing methods are not effectively reaching smart TV users, and there's a need for a dedicated presence on popular TV platforms.
A Canadian religious nonprofit organization focused on public campaigns, seminars, sermons, and religious events, leveraging digital media for educational content distribution.
The successful development and launch of smart TV applications are expected to significantly increase Amazing Discoveries' reach and engagement, leading to a larger audience for their educational content. This will potentially translate to increased awareness of their mission, a higher number of potential donors, and enhanced overall impact. Cost reduction through code reuse will also contribute to a more efficient operation.