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Development of Scalable, User-Centric Website for AI-Driven Gaming Personalization Platform
  1. case
  2. Development of Scalable, User-Centric Website for AI-Driven Gaming Personalization Platform

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Development of Scalable, User-Centric Website for AI-Driven Gaming Personalization Platform

phenomenonstudio.com
Gaming
Information technology
Advertising & marketing

Challenges in Communicating Technical Solutions to Diverse Audiences

Assetario's advanced data-driven solutions (e.g., personalized in-app purchase recommendations, predictive lifetime value analytics) require simplified communication to non-technical stakeholders (gaming professionals, app developers, business decision-makers) while maintaining compliance with data privacy regulations (GDPR/CCPA). The platform also needs scalable architecture to accommodate future product expansions.

About the Client

A leader in machine learning-driven personalization solutions for gaming and app developers, offering automated platforms for personalized player experiences and predictive analytics.

Key Goals for Digital Transformation

  • Create an intuitive user journey that guides visitors to conversion points (e.g., demo requests)
  • Establish a visually striking digital presence reflecting brand innovation
  • Translate complex AI/ML concepts into accessible visual narratives
  • Implement scalable architecture for future feature integration

Core System Functionalities

  • Dynamic content filtering via CMS integrations
  • Interactive micro-animations for service explanations
  • Responsive sliders/carousels for visual storytelling
  • Smooth-scroll navigation with device-agnostic performance
  • GDPR/CCPA-compliant data privacy framework

Technology Stack Requirements

Webflow
React
TypeScript
Vite

Third-Party System Integrations

  • Swiper JS for responsive sliders
  • Smooth Scroll for fluid navigation
  • Finsweet CMS Load for dynamic content loading

Operational Constraints

  • Cross-device compatibility with sub-3-second load times
  • Scalable architecture for 200% traffic growth over 24 months
  • WCAG 2.1 AA accessibility compliance
  • Automated SEO optimization tools
  • Role-based content management system

Anticipated Business Outcomes

The new website is expected to increase lead conversion rates by 40% through improved user engagement, reduce content update costs by 60% via Webflow's CMS, and position Assetario as a market leader in AI-driven gaming solutions by visually differentiating their offerings from competitors.

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