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Development of Scalable Social Commerce Platform with Group Buying Features

blink22.com

eCommerce

Retail

Consumer products & services

Challenges in Implementing Group Buying Platform

Target users unfamiliar with group buying concepts and low tech-savviness required intuitive design. Tight development deadline demanded rapid delivery of a scalable social commerce solution with complex group buying functionality distinct from traditional e-commerce models.

About the Client

Leading social commerce app in the MENA region enabling group purchases of household products

Objectives for Social Commerce Platform Development

Establish strong product-market fit for group buying model
Create scalable infrastructure to handle high traffic volumes
Deliver fully-featured Android and web applications within constrained timeline
Simplify group buying process for non-technical users

Core Functional Requirements for Social Commerce Platform

Group buying creation and management system
Bulk order processing with dynamic pricing
Social sharing and invitation capabilities
User-friendly interface for non-technical audiences
Real-time group purchase tracking

Technology Stack Requirements

AWS CDK

Java/Spring Boot

Node.js

React.js

Android SDK

System Integration Requirements

Payment gateway integration
Analytics platform integration
Push notification services

Non-Functional Requirements

High-traffic capacity infrastructure
Multi-tenancy support
Real-time processing capabilities
Enterprise-grade security measures

Expected Business Impact of Scalable Social Commerce Platform

Enables affordable household product access through collaborative purchasing, supports rapid user base expansion with 100k+ downloads potential, maintains infrastructure stability during flash sales, and strengthens market position as MENA region's leading social commerce solution.