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Existing codebase required significant refactoring to handle growing user traffic. Need for cross-platform mobile solution to complement web application while maintaining consistent user experience across devices.
Digital platform connecting plant enthusiasts with horticultural experts, offering care guidance and community support
Enables expansion to mobile-first users while maintaining web platform continuity. Improved technical foundation supports 300% projected user growth over next 18 months. Enhanced expert consultation workflow increases platform monetization potential by 40%.