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Development of Scalable High-Performance Demo Websites and Seamless Third-Party Integrations for a Modular Digital Experience Platform
  1. case
  2. Development of Scalable High-Performance Demo Websites and Seamless Third-Party Integrations for a Modular Digital Experience Platform

Development of Scalable High-Performance Demo Websites and Seamless Third-Party Integrations for a Modular Digital Experience Platform

gearheart
Retail
eCommerce
Consumer products & services

Identifying Challenges in Demonstrating and Integrating a Modular Digital Experience Platform

The client faces the need to enhance platform visibility and functionality by developing high-performance demo websites that effectively showcase live editing and personalization capabilities. Additionally, they require seamless integration with multiple third-party services such as CMS, PIM, search engines, and DAM systems. Achieving scalability and flexibility for client-facing web portals while migrating to modern frameworks to improve overall performance are also critical challenges.

About the Client

A mid-sized retail technology provider offering a platform for creating personalized and scalable digital ecosystems through integration of various third-party content management, product information, search, and digital asset services.

Objectives for Building High-Performance Websites and Integration Infrastructure

  • Rapid development and deployment of promotional demo websites to demonstrate platform capabilities within one month.
  • Increase the number of third-party integrations to support scalable connectivity, targeting an average of at least 23 integrations per month.
  • Achieve a minimum lighthouse performance score of 90+ to ensure fast loading and responsiveness of demo and marketing websites.
  • Modernize existing client projects by migrating to contemporary frameworks (e.g., React Server components) for improved performance and scalability.
  • Enhance technology stack to support payment and subscription management, continuous integration, and rigorous testing for increased durability and flexibility.

Core Functional System Requirements for Demonstration and Integration

  • Demo websites showcasing live editing, personalization, and testing functionalities
  • Dedicated marketing site demonstrating analytics and user engagement features
  • Robust integration layer connecting CMS, PIM, search engines, DAM systems, and payment services
  • Migration capability to modern frontend frameworks (e.g., React Server components)
  • Implementation of a flexible backend for payment and subscription management
  • Continuous integration and testing infrastructure

Preferred Technologies and Architectural Approaches

React Server components for frontend modernization
Headless CMS for content management
APIs and microservices architecture for integrations
Cloud-based infrastructure (e.g., AWS) for scalability and reliability
Automated CI/CD pipelines for rapid deployment and testing

External System Integrations for Enhanced Platform Capabilities

  • Content Management System (CMS)
  • Product Information Management (PIM) system
  • Search engine services
  • Digital Asset Management (DAM) systems
  • Payment and subscription management systems

Key Non-Functional Requirements for Performance and Reliability

  • Achieve a minimum performance score of 90+ on Lighthouse metrics
  • Ensure the websites load quickly and are highly responsive
  • Support at least 23 third-party integrations per month
  • Employ scalable cloud infrastructure to accommodate growth
  • Implement rigorous testing and CI pipelines to ensure durability
  • Ensure secure handling of transactions and sensitive data

Expected Business Impact and Quantitative Outcomes

The project aims to enable rapid website deployment with an initial launch within one month, support extensive third-party integrations to improve platform connectivity, and achieve performance benchmarks that enhance user experience. These improvements are expected to result in increased platform visibility, higher engagement, enhanced flexibility for client projects, and demonstrable growth in digital engagement metrics, ultimately contributing to increased revenue and market competitiveness.

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