The client requires a modern, scalable marketplace platform that simplifies the secondhand book trade, enhances user experience, and incorporates functionalities like catalog management, payment processing, notifications, and digital identity verification. They seek to expand their geographic reach and improve platform performance to support increased user activity and sales volume.
A startup or growing retail eCommerce business focused on secondhand book trading, aiming to expand its market presence and improve platform functionality.
The platform is expected to facilitate a revenue increase, potentially reaching $4 million in gross merchandise value, and attract over 450,000 active users. It aims to boost user engagement, improve conversion rates by at least 16%, double average session durations, and expand market reach beyond the initial deployment regions, supporting sustained growth and operational efficiency.