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Development of Scalable Food Delivery Mobile Applications to Enhance Digital Presence and Customer Engagement

appinventiv.com

Food & Beverage

eCommerce

Hospitality & leisure

Challenges in Digital Transformation for Food Delivery

Over-reliance on third-party food delivery aggregators (90% of orders) leading to increased costs, poor user experience on owned platforms, and negative customer reviews. Need for localized, scalable digital solutions to compete in diverse Middle Eastern markets.

About the Client

One of the largest fast-food restaurant chains operating in over 150 countries, part of the billion-dollar Americana Group in the Middle East

Strategic Goals for Digital Expansion

Reduce dependency on third-party aggregators to below 50%
Improve user experience with personalized digital ordering platforms
Increase digital revenue through direct customer engagement
Expand digital presence across 7 Middle Eastern markets within 12 months

Core System Capabilities

Multi-modal ordering (Delivery, Self-Pickup, Drive-Thru, Dine-In, Carhop)
QR code-based contactless ordering for in-restaurant customers
Advanced analytics dashboard for performance tracking
Multi-language and currency support for regional markets
Integrated loyalty programs and personalized recommendations
Multiple payment gateway options

Technology Stack Requirements

Open-source frameworks for cross-platform development

Cloud-native architecture for scalability

Real-time analytics integration

System Integration Needs

Legacy POS systems integration
Third-party payment gateways
Existing CRM platforms
Location-based services for delivery tracking

Operational Requirements

High availability (99.9% uptime)
Multi-region data compliance (GDPR, local regulations)
Scalable infrastructure for peak order volumes
Enhanced security for payment transactions

Expected Business Outcomes

Projected 4.5+ average app store rating, 22%+ conversion rate improvement, and significant reduction in third-party dependency. Enhanced customer retention through personalized experiences and streamlined operations across 7 regional markets.