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Development of Scalable E-Commerce Platforms for Dual Brand Online Presence

nix-united.com

eCommerce

Retail

Consumer products & services

Business Challenges

Need for two distinct e-commerce platforms with scalable architecture to support high traffic volumes, differentiated product catalogs/pricing strategies, and localized payment integrations while maintaining shared codebase efficiency and brand-specific user experiences.

About the Client

Swedish bike clothing brand (VOID) and lifestyle apparel brand (Wearcolour) seeking to establish distinct online marketplaces with tailored customer experiences

Key Project Goals

Create two separate Magento-based storefronts with unified codebase management
Implement brand-specific UI/UX designs and pricing strategies
Integrate Swedish payment systems for local transaction support
Establish scalable infrastructure for future product expansion
Maintain ongoing platform optimization and technical support

Core System Requirements

Multi-store Magento architecture with shared codebase
Customizable UI/UX for brand differentiation
Product filtering by size/color/category
Dynamic pricing and promotional code engine
Email subscription management for brand journal
Localized currency and payment gateway integration

Technology Stack

Magento

PHP

JavaScript

jQuery

RequireJS

Underscore

System Integrations

Swedish payment gateways
Marketing analytics tools
Inventory management systems

Operational Requirements

High-availability architecture for peak traffic handling
Cross-browser compatibility
GDPR-compliant data security measures
Modular codebase for future scalability
Performance optimization for fast page loads

Expected Business Outcomes

Doubled online sales capacity through dual-brand targeting, 40% reduction in transaction processing time via localized payment integration, 200% increase in product catalog scalability, and enhanced marketing effectiveness through customizable UI components and promotional tools.