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Development of Scalable E-commerce Platform with ERP Integration for Beauty & Personal Care Brand
  1. case
  2. Development of Scalable E-commerce Platform with ERP Integration for Beauty & Personal Care Brand

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Development of Scalable E-commerce Platform with ERP Integration for Beauty & Personal Care Brand

intuz.com
Consumer products & services

Challenges with Existing Infrastructure and Scalability

Body Plus, while successful with its initial mobile and web app solutions, requires a more robust and scalable e-commerce platform to handle increasing product catalog size (over 7000 SKUs), high user traffic, and complex operational needs. Current systems lack comprehensive inventory management, streamlined order processing, and integrated data analytics, hindering growth and operational efficiency. They need to maintain and enhance their current market position, particularly their leading ranking on the iOS store.

About the Client

A leading B2C e-commerce retailer in Saudi Arabia specializing in a wide range of beauty and personal care products. Experienced in online and offline sales, seeking to enhance online presence and operational efficiency.

Project Goals

  • Develop a highly scalable and secure e-commerce platform to support continued business growth.
  • Improve operational efficiency through ERP integration and automation.
  • Enhance the customer experience with personalized features and a user-friendly interface.
  • Maintain and improve app store ranking (specifically on iOS) and user engagement.
  • Expand product offerings and market reach effectively.

Functional Requirements

  • Multilingual support (English and Arabic)
  • Advanced product filtering and search
  • Wishlist functionality
  • Bilingual user interface
  • Secure payment gateway integration (Tamara, Hyperpay)
  • Shipping integration (Aymakan, Aramex)
  • Order tracking and management
  • Customer account management
  • Admin panel for product, order, and customer management
  • Google Shopping integration
  • Coupon and discount management
  • Inventory management with warehouse synchronization
  • Reporting and analytics dashboard

Preferred Technologies

React
Next.js
Tailwind CSS
Odoo (v15)
Node.js

Required Integrations

  • Payment gateways (Tamara, Hyperpay)
  • Shipping providers (Aymakan, Aramex)
  • SMS gateway (Unifonic)
  • Google Shopping
  • Odoo ERP

Non-Functional Requirements

  • Scalability to handle increasing traffic and product catalog size
  • High performance and fast loading times
  • Robust security to protect customer data and financial transactions
  • Reliability and availability
  • Mobile-first design and responsiveness
  • Accessibility compliance

Expected Business Impact

The new e-commerce platform is expected to significantly increase sales, improve operational efficiency by automating key processes, enhance customer satisfaction through a personalized and user-friendly experience, and maintain/improve the company's leading position in the Saudi Arabian e-commerce market. The integration with Odoo ERP will provide a single source of truth for all business data and enable better decision-making.

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