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Development of Scalable E-commerce Platform for Agricultural Technology Sales
  1. case
  2. Development of Scalable E-commerce Platform for Agricultural Technology Sales

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Development of Scalable E-commerce Platform for Agricultural Technology Sales

nix-united.com
Agriculture

Challenges with Offline Sales and Limited Digital Presence

Enterra, a successful offline business, faces challenges in scaling its operations, expanding its market reach, and keeping pace with the growing trend of digital transformation. Their current lack of an online sales channel limits their growth potential and hinders their ability to efficiently serve customers.

About the Client

Pioneering Slovak company specializing in agricultural drone services (spraying, crop monitoring, analysis) and a dealer of DJI Agriculture, selling drones, parts, software, and branded products.

Key Project Goals

  • Increase brand awareness among farming businesses.
  • Improve sales of drones, parts, software, and branded products.
  • Automate business processes related to order management, customer communication, and inventory.
  • Enhance customer experience through a user-friendly online platform.

Core Platform Functionality

  • E-shop with product catalog and detailed product pages.
  • Smart product filtering and search functionality.
  • Secure shopping cart and checkout process.
  • Multiple payment gateway integrations.
  • Customer account management with order history tracking.
  • Personalized product recommendations and marketing promotions.
  • Service ordering functionality.
  • Blog for sharing industry insights and company updates.
  • Loyalty program management.

Technology Stack Preferences

WordPress
WooCommerce
PHP
JavaScript
AWS (Amazon Web Services)
MySQL
Amazon SES
Amazon S3
AWS KMS
Offeris (ERP)
Mailchimp (Email Marketing)

External System Integrations

  • Offeris (ERP) for order management, invoicing, and data synchronization.
  • Mailchimp (Email Marketing) for newsletters, abandoned cart reminders, and marketing campaigns.
  • Payment Gateway(s) for secure payment processing.

Non-Functional Requirements

  • Scalability to handle increasing traffic and transaction volumes.
  • High availability and reliability.
  • Robust security measures to protect customer data and prevent fraud.
  • Performance optimization for fast loading times.
  • User-friendly interface (UI/UX) for a seamless shopping experience.

Expected Business Impact

The development of this e-commerce platform is expected to significantly increase Enterra's revenue, expand its customer base, enhance brand visibility, and streamline business operations. The platform will enable Enterra to compete effectively in the digital market, improve customer satisfaction, and achieve sustainable growth.

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