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Development of Scalable Customer Engagement Management Platform with Agile Integration and Advanced Martech Capabilities

ventionteams.com

Advertising & marketing

Automotive

eCommerce

Technology

Marketing Technology Limitations and Operational Scalability Challenges

Existing software solutions unable to support complex customer acquisition strategies for 400+ enterprise clients. Need for agile development frameworks to address rapid market changes and technical debt from legacy systems. Inefficient QA processes and lack of standardized frontend documentation tools impacting delivery timelines.

About the Client

Global data-driven performance marketing agency serving Fortune 500 companies and 400+ enterprise clients

Strategic Transformation Goals

Build enterprise-grade marketing platforms with .NET and Sitecore ecosystems
Implement agile development methodologies for rapid deployment cycles
Create unified QA triage framework across global operations
Develop scalable customer engagement management (CXM) capabilities
Standardize frontend development using Storybook for enterprise documentation

Core System Capabilities

Enterprise .NET/PHP backend platforms with API management
Native mobile application development for iOS/Android
Sitecore CMS implementation with BLT/Acquia integration
Custom QA triage framework with risk assessment tools
Storybook-driven frontend component library for enterprise clients

Technology Stack Requirements

.NET Framework

Sitecore CMS

JavaScript/TypeScript

Storybook

PostgreSQL

Bootstrap

jQuery

System Integration Needs

CRM systems (Salesforce, HubSpot)
Analytics platforms (Google Analytics, Adobe Analytics)
Payment gateways
Cloud infrastructure (AWS, Azure)
Third-party marketing APIs

Operational Requirements

Enterprise-grade security compliance (GDPR, SOC2)
High-availability architecture with 99.9% uptime SLA
Scalable microservices for 150,000+ annual campaigns
Performance optimization for global content delivery
Cross-browser compatibility with WCAG 2.1 standards

Business Transformation Outcomes

Enable $1B+ annual marketing campaign revenue through scalable CXM solutions. Reduce time-to-market by 40% via agile frameworks. Support 30+ global clients with standardized QA processes. Achieve 25% improvement in conversion rates through optimized frontend workflows. Maintain leadership in martech innovation with continuous platform modernization.