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Lack of accessible, personalized career guidance for teenagers (13-14 years old) combined with technical challenges including absence of ready-made backend infrastructure, tight budget/deadline constraints for MVP development, and significant mid-project design changes requiring rapid adaptation while maintaining scalability for future expansion to 1,000+ UK occupations.
UK-based EdTech company supported by IBM, combining AI, broadcast media, and career guidance to transform educational and career discovery for students and adults
Enables personalized career path decision-making for adolescents through AI-driven insights while providing investors with demonstrable scalability. The platform's modular architecture will reduce future development costs by 40% when expanding to new professions, with IBM Watson integration ensuring continuous improvement in career recommendation accuracy through machine learning.