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The client's existing mobile lottery applications (iOS and Android) are outdated, lacking feature parity with their website, and experiencing performance issues. The inability to quickly adapt to evolving business needs and a lack of in-house mobile development expertise are hindering growth and user engagement. The use of outdated technologies (Swift 3, CocoaPods, RxSwift) further complicates maintenance and future development.
A leading national lottery operator offering various lottery draws, sports tournaments, digital instant games, and paper instants, distributed through print, web, and mobile channels. They have been in business for 27 years and are seeking to modernize their technology infrastructure.
By providing a modern, feature-rich, and scalable mobile application, the client can expect increased user engagement, higher ticket sales, improved customer satisfaction, and a stronger competitive position in the national lottery market. Improved performance and reduced maintenance costs will also contribute to increased profitability.