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Development of Real-Time Media Monitoring and Analytics Platform

gearheart

Media

Advertising & marketing

Information technology

Current Challenges in Media Monitoring

Manual collection and analysis of data from 10,000+ diverse media sources leads to delayed reporting, inconsistent data formats, and inability to provide real-time insights for reputation management and competitive intelligence.

About the Client

Leading provider of media monitoring and reputation management solutions

Key Project Goals

Create unified real-time monitoring system for 10,000+ media sources
Automate data collection and report generation processes
Develop intuitive interface for data visualization and analysis
Ensure system scalability for concurrent users and growing data volumes
Reduce report preparation time by 75%

Core System Requirements

Multi-source data aggregation (traditional & digital media)
Real-time dashboard with customizable visualizations
Advanced search with complex query support
Competitor intelligence tracking module
Automated report generation (PDF/Excel/HTML)
Crisis monitoring alert system
Cross-platform mobile optimization

Technology Stack

Django

Python

PostgreSQL

MongoDB

Angular

Solr

Sass

System Integrations

Social media APIs (Twitter, Facebook, etc.)
News API integrations
Third-party analytics tools
Payment gateway for subscription management

Non-Functional Requirements

Support 1000+ concurrent users with <2s response time
Handle 300,000+ daily data entries with high availability
Data encryption and GDPR compliance
Horizontal scalability for future growth
Cross-browser compatibility

Expected Business Impact

Enable real-time reputation monitoring for 3x annual client growth, reduce manual data processing by 80%, and establish market leadership through advanced analytics capabilities demonstrated by existing clients like McDonald's and Henkel.